soft landing platform
LEGAL DOCUMENTS
Consultancy Agreement
For hiring an employee or consultant
Use this agreement if your company wants to hire a resource on full or part time basis or wants to engage with a consultant to use their time for business reasons.
Consultancy Agreement
For services
Use this agreement if your company wants to engage with a consulting organisation or agency of any kind to contract services.
One-Way Confidentiality Agreement
A one-way confidentiality agreement (also known as a unilateral non-disclosure agreement) covers situations where only one party is disclosing confidential information, with the other party receiving it. This is common when one company is the only one sharing confidential information. Use this draft if you are sharing information with the other party not otherwise.
Mutual Confidentiality Agreement
A bilateral NDA (sometimes referred to as a mutual NDA or a two-way NDA) involves two parties where both parties anticipate disclosing information to one another that each intends to protect from further disclosure. This type of NDA is common for businesses considering some kind of joint venture or merger.
Distribution Agreement
Fixed fee
Use this agreement if your company and a distributor agree to the latter buying your product at a certain price and reselling it in the market at a higher margin where the margin profits are retained by the distributor.
Distribution Agreement
Revenue sharing
Use this agreement if your company and a distributor enter a revenue sharing model where the earned revenue from a market are divided amongst the parties in accordance with a pre-agreed percentage. This agreement provides a higher incentive for the distributor to lead sales in the market.
Consultancy Agreement
For hiring an employee or consultant
Use this agreement if your company wants to hire a resource on full or part time basis or wants to engage with a consultant to use their time for business reasons.
Consultancy Agreement
For services
Use this agreement if your company wants to engage with a consulting organisation or agency of any kind to contract services.
Consultancy Agreement
For hiring an employee or consultant
Use this agreement if your company wants to hire a resource on full or part time basis or wants to engage with a consultant to use their time for business reasons.
Consultancy Agreement
For services
Use this agreement if your company wants to engage with a consulting organisation or agency of any kind to contract services.
One-Way Confidentiality Agreement
A one-way confidentiality agreement (also known as a unilateral non-disclosure agreement) covers situations where only one party is disclosing confidential information, with the other party receiving it. This is common when one company is the only one sharing confidential information. Use this draft if you are sharing information with the other party not otherwise.
One-Way Confidentiality Agreement
A one-way confidentiality agreement (also known as a unilateral non-disclosure agreement) covers situations where only one party is disclosing confidential information, with the other party receiving it. This is common when one company is the only one sharing confidential information. Use this draft if you are sharing information with the other party not otherwise.
Mutual Confidentiality Agreement
A bilateral NDA (sometimes referred to as a mutual NDA or a two-way NDA) involves two parties where both parties anticipate disclosing information to one another that each intends to protect from further disclosure. This type of NDA is common for businesses considering some kind of joint venture or merger.
Distribution Agreement
Fixed fee
Use this agreement if your company and a distributor agree to the latter buying your product at a certain price and reselling it in the market at a higher margin where the margin profits are retained by the distributor.
Distribution Agreement
Revenue sharing
Use this agreement if your company and a distributor enter a revenue sharing model where the earned revenue from a market are divided amongst the parties in accordance with a pre-agreed percentage. This agreement provides a higher incentive for the distributor to lead sales in the market.
mutual confidentiality Agreement
A bilateral NDA (sometimes referred to as a mutual NDA or a two-way NDA) involves two parties where both parties anticipate disclosing information to one another that each intends to protect from further disclosure. This type of NDA is common for businesses considering some kind of joint venture or merger.
Distribution Agreement
Fixed fee
Use this agreement if your company and a distributor agree to the latter buying your product at a certain price and reselling it in the market at a higher margin where the margin profits are retained by the distributor.
Distribution Agreement
Revenue sharing
Use this agreement if your company and a distributor enter a revenue sharing model where the earned revenue from a market are divided amongst the parties in accordance with a pre-agreed percentage. This agreement provides a higher incentive for the distributor to lead sales in the market.
overview: three routes to india
There are many ways to engage, when considering an expansion to the Indian market. This section dives into three different paths you may follow, depending on your level of commitment, risk and scope of your enterprise. See if the light, hybrid or full scale model is the right one for you – and scroll down to get a better understanding of the factors you need to consider for each.
light model
hybrid model
full scale model
Choose the right model for you
light model
Companies with little or no prior interaction with India, but wanting to explore the viability of the Indian market.
hybrid model
Companies with some presence in India, through clients, distributors or partners, and looking to expand their sales
full scale model
Companies with a strong presence in India, and now looking to consolidate that foothold.
What are your existing partnerships in India?
light model
Very few or none
hybrid model
A few signed partnerships, distribution agreements, or active clients
full scale model
Active long term clients and/or partners with recurring revenue and high customer acceptance
What is your risk profile?
light model
Low – Looking to explore the Indian market
hybrid model
Medium – Aspiring towards further expansion.
full scale model
High – Aspiring towards permanent presence
What are your goals?
light model
Assess viability, stakeholders, pricing and competition. Get a pilot, sale or strategic partner
hybrid model
Hire local representatives, set up sales and support teams
full scale model
Create long term India strategy, add in-house verticals, remove distance related barriers
What do you want to invest?
light model
Bare minimum, demand driven
hybrid model
Medium expenditure on sales teams, commission and third party agency fees for non-core functions
full scale model
Potentially high when setting up multiple offices or initiating local manufacturing
What is your HR allocation?
light model
All resources based in Denmark
hybrid model
Hiring a manager or country head to oversee India operations
full scale model
Employing functional heads and support staff to run entity independently
What are your existing partnerships in India?
Very few or none
A few signed partnerships, distribution agreements, or active clients
Active long term clients and/or partners with recurring revenue and high customer acceptance
What is your risk profile?
Low – Looking to explore the Indian market
Medium – Aspiring towards further expansion.
High – Aspiring towards permanent presence
What are your goals?
Assess viability, stakeholders, pricing and competition. Get a pilot, sale or strategic partner
Hire local representatives, set up sales and support teams
Create long term India strategy, add in-house verticals, remove distance related barriers
What do you want to invest?
Bare minimum, demand driven
Medium expenditure on sales teams, commission and third party agency fees for non-core functions
Potentially high when setting up multiple offices or initiating local manufacturing
What is your HR allocation?
All resources based in Denmark
Hiring a manager or country head to oversee India operations
Employing functional heads and support staff to run entity independently
THE LIGHT MODEL
Assessing product market fit, new product development and expanding clientele via agents
Signing MoUs with sales consultants, distributors and strategic industry partners to pilot
Sector experts: Individuals with sector specific insights and strong personal networks that can facilitate access to clients, partners and key decision makers
Distributors: Companies with a solid regional sales network and after sales team.
Piloting: Mature SMEs and large corporations with R&D capabilities and infrastructure
Incorporation: No expenditure in this stage
HR investment: Usually no Indian payroll expenses
Inventory: Demand led and imported case to case, no local inventory unless there is specific demand
Commission/Fees: Recurring sales commissions and monthly retainers
Fixed assets: No capital goods needed
Regulatory: Low to Medium – Generally few approvals are needed, but this may vary according to sector, e.g. public sector or deep tech applications (healthcare, space, power, defence etc.). These requirements may also impact pilot projects.
Legal: Distributor agreements, partnership contracts, pilot MoUs
Admin: Outsourced support and after sales
Low (1-3 months)
Strategy: Low – Centralized Decision making usually based on agent feedback
Outsourcing: Medium – Local agents for sales and piloting activities
Speed of execution: Low – Limited market awareness and activities led by third party agents.
Sign partnerships across different industry applications, adjacent geographies, complementary product categories
THE Hybrid MODEL
Rapid expansion post achieving market viability in India without taking on incorporation risks
Hiring country representatives and support staff for full scale business development
Country heads: Industry experts with end to end vertical leadership experience
Sales teams: Resources with proven business development capabilities in related industries
3P agencies: Outsourcing non-core functions like hiring, payroll, admin, legal and after sales service. Our partners at DI and TC can support you here or assist you with hiring the right agency.
Incorporation: No expenditure in this stage
HR investment: Salaries for country heads, sales teams
Inventory: Advisable to set up basic local inventory for faster turnaround
Commission/Fees: Recurring sales commissions, agency fees and hiring, marketing and legal costs
Fixed assets: No capital goods needed
Regulatory: Low to Medium – Generally few approvals are needed, but this may vary according to sector, e.g. public sector or deep tech applications (healthcare, space, power, defence etc.). These requirements may also impact pilot projects.
Legal: Employment contracts, marketing and agency contracts
Admin: Sales team operating expenses, customer support and after sales
Low (1-3 months)
Strategy: Medium – All important business decisions require central approvals, with some autonomy for country heads
Outsourcing: High – Larger sales team and all needed support for hiring, admin, marketing
Speed of execution: Medium – Some market traction has been achieved and expansion is driven by reliant and incentivized sales teams
Set up an end to end sales network with complete customer support. Include more functional teams internally or outsourced teams running on central supervision
THE Full Scale MODEL
Establishing permanent presence with a long term view of building a strategy for India and potentially other Asian markets
Setting up legal entities and subsidiaries, and establish long term presence in India
Company incorporation: Setting up a subsidiary of the Danish entity to manage India operations. DI/TC can assist you in this process.
More info here: InvestIndia
Joint venture: Setting up joint entities with strategic partners for combined synergies and resources
Branch office: Setting up organizations to support activities besides trading and manufacturing. Usually not relevant for Danish companies.
More info here: InvestIndia
Incorporation: Not very high, but cumbersome. Minimum capital requirements, stamp duty, registration etc.
More info here: InvestIndia
HR investment: Potentially high if all functional teams are set up internally
Inventory: Need proper inventory and warehousing, can import goods periodically
Commission/Fees: Sales incentives, advisory fees, and- marketing, legal and financial costs
Fixed assets: Potentially high if you set up local manufacturing
Regulatory: High: Compliance for incorporation, FDI inflow, RBI approvals, taxation.
More info here: InvestIndia
Legal:Registration, setting up a branch, audited financial reporting
Admin: Office expenses- (rent, lan etc), stamp duty, documentation
More info here: InvestIndia
Medium (3-6 months)
Strategy: High – All core and non-core functions need to be set up requiring deep insights and strategic decision making from management.
Outsourcing: Low – Only functions which are cheaper to run internally
Speed of execution: High – Strong market traction and need for high quality hires to deliver on the demand
Achieve sound financial performance, expand geographically and build new products and services. Look at replicating similar model to other Asian markets
Support Organizations
The Confederation of Danish Industry (DI) and the Ministry of Foreign Affairs are physically present in India with offices in Mumbai and Chennai (DI), New Delhi (Embassy) and Bangalore (Innovation Centre Denmark).
The organizations provide Danish SMEs with a host of services including market access, incorporation and establishment, and access to strong local networks.
If you are interested in any of these services, you can reach out to:
Embassy of Denmark in India
33 B, Dr. S.
Radhakrishnan Marg, Chanakyapuri
New Delhi 110021
INNOVATION CENTRE DENMARK, INDIA
Consulate General of Denmark
142, 4th Main Road
Defence Colony, Indiranagar
Bangalore 560038
Confederation of Danish Industry, India
DIBD OMII Consulting Private Limited
Town Centre 2, 3rd floor, Unit 305
Andheri-Kurla Road, Andheri East
Mumbai 400059
DIBD OMII Consulting Private Limited
512, Tower C, Rattha Tek Meadows,
Old Mahabalipuram Road, Rajiv Gandhi Salai,
Chennai, Tamil Nadu
