Navigating Danish SMEs towards success in the Indian market
Become part of the NORDIN Cohort 2020
MEET THE 36 COMPANIES in THE NORDIN COHORTS
Results from the NORDIN cohorts
89
36
31
27
Companies Applied
Companies were selected
Companies completed the program
Companies are now engaged in the indian market
Testimonials from the Nordin Cohorts
cohort 2020
cohort 2019
NORDIN follows you through the entire process, from the point when you are selected to your first actual meeting with Indian clients. You are guided all the way through.
Henrik JT Jensen
Being Indian myself, It was easier for me to establish Indian connections, but it takes time. NORDIN helped connect us with top decision makers that would have been difficult to access on our own, so if you are genuinely considering India as a market, NORDIN is definitely the way forward.
Keenan Pinto
Without NORDIN we would not have entered the Indian market now. We would not have known where to start and what to prioritize.
Niels Peter Clausen
NORDIN was perhaps one the most well organized programs I have participated in. It was very focused on marketing, and brought us straight to the possible partners. It was such a great opportunity for us to be part of this program.
Morteza Ghorbani Eftekhar
Having such a strong platform, tailor-made plan and hard-working people behind our backs significantly eased up our market penetration. Without any exaggeration NORDIN is one of the main reasons why our company is already in a pilot project phase on the Indian market and is planning to open its own branch in Mumbai.
Lubomir Bartejs
NORDIN helped us understand barriers and specifics of Indian market and reminded us how patience and presence play significant role. Central part of the program was our visit to India and networking with key players, with strong support from all NORDIN team members.
Sanja Berjan
NORDIN has given us an amazing opportunity to experience the huge, booming Indian market. Through their professional approach they have investigated the Indian B2B textile sector and planned and set up meetings with Indian experts. Based on this foundation we are now establishing a business in India and this would not have happened without NORDIN.
Lars Bech
NORDIN has been absolutely great for our company and what we want to achieve in India; establish serious partnerships with well respected companies. NORDIN and its very qualified and energetic staff has gone a long way to support and pave the way for us. And they continue to follow up and guide us. Shark Solutions can only give our very best endorsements for NORDIN.
Jens Holmegaard
What is NORDIN
NORDIN is a highly operational market access program for Danish SMEs looking to India. The program provides a long term, closely supervised engagement with the Indian market and is designed to help Danish SMEs clear the very hurdles that make India a tough market to crack.
Of the 54 companies that completed the NORDIN program, 47 are now actively engaged in market activities in India
How is that possible?
1
We select our companies carefully, making sure there is a potential product fit – and the capacity to carry through – from the very beginning
2
We have deep market knowledge and seek to understand your company in detail – knowing your product and business model helps us fine tune your value proposition for the Indian market
3
4
We work closely with select Indian industry experts ensuring the optimal match between your company and the Indian partners and clients
We focus on B2B-companies that provide sustainable solutions with tangible impact.
This is where Danish companies carry the strongest brand and have the strongest value proposition in India. And this is where your product can make a real impact. More than ever, there is an urgent need and huge potential for sustainable solutions in India.
After completing the program, the NORDIN team will still be at your disposal to solve any issues that may arise, and you will have the opportunity to spar with the many other SMEs who have participated in our program. We seek to establish a genuine ecosystem for Danish SMEs looking to India.
NORDIN is a partnership between Asia House, Green Innovation Group and DI India, with Innovation Centre Denmark as collaborative partner. NORDIN is supported by The Danish Industry Foundation.
NORDIN addresses the fundamental issues facing SMEs in emerging markets: lack of resources, lack of connections and lack of local insights and knowhow.
Timeline for Cohort 2020
FEBRUARY -
AUGUST 2020
Open for applications
SEPTEMBER -
OCTOBER 2020
Company selection and onboarding
OCTOBER -
NOVEMBER 2020
Market analysis and matching Danish and Indian partners & clients
NOVEMBER -
DECEMBER 2020
Virtual B2B meetings between Danish & Indian parties
JANUARY -
FEBRUARY 2021
Market analysis and matchmaking complete
MARCH -
AUGUST 2021
Executing India trips, partnership follow up and facilitating deals
FEBRUARY -
AUGUST 2020
Open for applications
SEPTEMBER -
OCTOBER 2020
Company selection and onboarding
OCTOBER -
NOVEMBER 2020
Market analysis and matching Danish and Indian partners & clients
NOVEMBER -
DECEMBER 2020
Virtual B2B meetings between Danish & Indian parties
JANUARY -
FEBRUARY 2021
Market analysis and matchmaking complete
MARCH -
AUGUST 2021
Executing India trips, partnership follow up and facilitating deals
THE NORDIN COHORT 2020 IS CLOSED FOR APPLICATIONS
If you are a small or medium sized company looking to access the Indian market, NORDIN is probably your best bet. We offer a highly operational and extremely efficient market access program - the success rate for our cohorts was 87%.
NORDIN is funded by the Danish Industry Foundation, and therefore has the luxury – for now – to offer the program free of charge. If selected, all you need to do is cover your travel costs and a DKK 5,000 commitment fee, which will be reimbursed following the completion of the program.
The project team spend a substantial amount of time on each company, deep-diving into your product and business model, providing a tailored marketplan, and engaging with Indian sector experts specifically selected for your purpose.
It is therefore important, we select companies with real potential. This entails that:
You have market-ready solutions relevant for the Indian market
You are ready to adapt your product or business model to the Indian market
You have some export experience, preferably from emerging markets
Your senior management is committed
You are willing and able to participate actively throughout the 11-month program period
We are sector agnostic, but have a penchant for B2B-companies that address the UN SDGs.
This is where we believe Danish companies have the greatest chances of success in India right now and can create the biggest positive impact.
The NORDIN Consortium
The NORDIN team
Joachim Espeland Almdal
Head of Business Development
Caroline Bjørn Larsen
Project Leader
Christopher Storey
Head of Innovation
Anandita Prakash
Head of Emerging Technologies
Joseph Kurian
Innovation Advisor
Cleantech
Tanya Pal
Associate
